Joe, I think you're on the right track. Save the complicated arguments for later. I'm sure you've been looking at the ads produced by the Lincoln Project; I’d just take a page from their playbook, maybe back-to-back with something full of hope and inspiration from you (a page from Barak or Cory).

How about “We’ve tried ‘Great Again’, lets more forward together”?

Yeah, I’ll keep my day job.

Biden 2020 We can do this.